Home Name

Hackney Brocals

History

Hackney Brocals (‘the bros’) are a group of Hackney men aged 50+ who get together to battle the curse of ‘bronliness’ in society. They do this by training to drive 12-seater minibuses and then driving each other on trips in and around London.

Research by Independent Age found that a growing generation of older men are facing a future of increased isolation. The number of older men aged 65+ living alone in the UK is projected to rise by 65% between now and 2030, from 911,000 to 1.5 million.

Older men are more socially isolated than older women: they have significantly less contact with their children, family and friends; visit the GP less frequently than older women, and engage less often with voluntary sector interventions such as lunch clubs and coffee mornings.

Hackney Brocals was set up by Anne-Marie Payne of City & Hackney Carers Centre, a charity running projects supporting unpaid carers and the over-50s in Hackney and the City of London. Brocals was designed to appeal to men through use of language (‘Bro’ + Locals = Brocals) and the element of minibus driver training. The project was funded by Connect Hackney and The Lottery Community Fund as part of the Ageing Better project.
Missing image