Keep London Safe
Date
29/07/2020
History
Keep London Safe was a pan-London public messaging campaign targeted at reaching communities across the city and publishing accessible and trustworthy information during the COVID-19 pandemic. Keep London Safe collaborated with 32 boroughs, including Hackney, and their community leaders to distribute posters, adverts, leaflets and social media content. Published content included information on how and where to get tested as well as reminders about hand-washing and social distancing. The campaign was started after a poll revealed that in the summer of 2020, 46% of Londoners did not know how to access a test for COVID-19.
