'Look after yourself!' badge
Object
Badge
Production date
c. 1978-1980
Object number
2024.6
Physical Description
Circular badge with a red text reading 'Look after yourself!'. The illustration at the center depicts a humanoid character skipping a rope.
Object history
In 1978 the Health Education Council launched the campaign ‘Look After Yourself’ by eating less, exercising more and quitting smoking. It sought to promote awareness of risk factors for heart disease, hypertension and diabetes together in central messaging.
The accompanying advertising campaign designed by the Saatchi & Saatchi focussed on humour, sex appeal, and ideas around what a socially desirable body size looks like, with slogans such as '‘You’d enjoy more sex if you had a pair of running shoes’, 'Is your body coming between you and the opposite sex?' and '‘Do you hold your breath when a man looks at you?’
The accompanying advertising campaign designed by the Saatchi & Saatchi focussed on humour, sex appeal, and ideas around what a socially desirable body size looks like, with slogans such as '‘You’d enjoy more sex if you had a pair of running shoes’, 'Is your body coming between you and the opposite sex?' and '‘Do you hold your breath when a man looks at you?’
Associated Person
Ian Rathbone (Owner)
Material
Metal
Plastics
Dimension
Diameter (Front): 5.3cm
On display?
No
Inscription
LOOK AFTER YOURSELF!